Search Engine Sponsorships
Virtually
all of the search engines, including Yahoo are now offering
some type of pay for placement ad opportunity. This allows
businesses to integrate their content on the search results
and category pages of the major search engines and directories
in a prominent way. The major pay for placement programs integrate
the pay-per-click search listings in their search results
page. A firm can control exactly how much traffic is driven
to their website each day and the cost associated with that
traffic For example, a company that sells computers can bid
to have their website's search listings to show up on the
first page of Aol, Netscape, Goto, Excite and many more for
the keyword "computer".
The key to effectively using this type of advertising is to
create a program that provides a cost effective cost per click
by selecting the right keywords and have those results displayed
on the most appropriate websites. Bradek has affiliations
with the largest vendors in the industry and can ensure your
pay-per-placement program is fully maximized. To request a
quote click here.
