Targeted E-mail Campaigns
E-mail Advertising is quickly becoming the most popular
way for marketing directors to get their message to their target
market. The shear abundance of available list makes the process
in which to select the optimal list quite cumbersome. Bradek
is dedicated to matching your marketing objectives with the
Internet.
The first step is to understand the quantitative and qualitative
goals for marketing objectives. Once we have clarified and validated
these goals, our next step is to define the target audience
and define their needs, wants, fears and frustrations.
Once the target market is identified and their interface with
the Internet is discovered, Bradek Media will locate the lists
which house the greatest percentage of your target audience
based on their previous behavior.
The key to a successful campaign is to understand what caused
their email address to become part of a database.
There are 4 main pricing models that are offered by different
e-media.
1. CPC (Cost per click)
2. CPA (Cost per acquisition)
3. CPM (Cost per thousand)
4. Flat Fee (Monthly/quarterly rate)
