Banner Advertising
Creating a successful banner campaign can be a daunting
task. First, the sites that house the largest percentage of
an audience that will prove receptive to your offer must be
selected. Once the sites have been selected, the placement must
be chosen. This is one of the most critical parts of a banner
campaign. Creating a button in some sections of a website can
generate a higher click-through percentage then a full banners
in another. How should the inventory be paid for?
Cost Per Click
Cost Per Thousand
Cost Per Acquisition
Flat Fee
Now comes the tricky part. What is a good price, and are your
ad dollars being maximized through the pricing model?
Now it is time to create the banner, should you use animation,
html, static, what color scheme, and what is the call to action?
Years of experience, a highly motivated and educated staff,
and a burning desire for every client to succeed is why companies
have chosen WebMetro for their online marketing needs.
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